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When you’re on the winning Super Bowl team, advertisers come calling. For example, Green Bay Packers defensive lineman legend Reggie White is appearing on the labels of Campbell Soup cans.
White also is seen with his close friend and teammate, quarterback Brett Favre, in a new 30-second TV spot introducing S.C. Johnson & Son’s Edge Pro Gel shaving product.
The spot was filmed during the summer by Foote, Cone & Belding, Chicago, at Soldier Field, home to the Packers’ longtime rival, the Chicago Bears.

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