Laying Down the Law

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In radio advertising, lawyer jokes are like middle-relief pitchers—pedestrian but useful in a pinch. Occasionally, though, they get hammered.

Kentucky’s Transportation Cabinet found that out the hard way when it aired a radio ad promoting safe driving that offered this drawled description of an accident scene:

“A car full of lawyers turned over right in front of old man Jenkins’ place.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in