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Rich Doucette is not to be denied. The executive vice president of new business at Target Marketing & Promotions in Boston was called in to help a shop pitch IBM’s voice recognition software division.
Two days before the presentation, while TMP was working on its part, the agency it was pitching with called to say they had been cut from consideration.
Doucette, who once was national accounts manager for the New England Patriots, went on the offensive.
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