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SAN FRANCISCO Motivo is breaking a new campaign today for St. Mary’s Medical Center that touts the hospital’s emergency room services.
This is the second round of ads from the San Mateo, Calif., independent shop in as many years. Motivo won the business last year without a review.
Four print ads break today in the San Francisco Chronicle; transit and outdoor work debuts on busses June 1 and bus shelters June 7, respectively.
“Doggone It!,” “Yikes!,” “Whoops!” and “Whoa!” picture four scenarios that could lead to an ER visit: a bellhop tripping over a rhinestone-studded Chihuahua, a tomboy with a slingshot running from a swarm of bees, a hapless painter falling off his ladder and a cyclist flying through the air after running into a fire hydrant.
The
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