DALLAS The Laster Group was named agency for the Barrigas restaurants of El Paso, Texas, and Juarez, Mexico, after a search by the client, the shop said.
The search coincided with the opening of a second Barrigas’ restaurant in El Paso, the agency said. El Paso-based Laster will help develop Barrigas’ name recognition with plans for future restaurant openings, the agency said.
Barrigas, based in El Paso’s sister city of Juarez, now has three restaurants in Juarez and is seeking a “concerted, professional approach to [its] advertising and marketing,” the agency said.
Annual
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in