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With the holidays drawing near, Boone/Oakley wants to put visions of racetracks dancing in our heads.

The Charlotte, N.C., shop created its first work for Richard Petty Driving Experience, touting the client’s one-day racing programs. The ad shows two candy canes arranged in a racetracklike oval. Copy reads, “‘Tis the season to be racing.”

“This holiday, add some excitement to your wish list,” urges the text.

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