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BOSTON Lang/Durham said it has added assignments from a pair of clients involved in school fundraising and educational travel.
Boston-based EF Tours tapped Lang/Durham to promote its international student tours to parents of high-school children. The agency is providing EF Tours with media services and creative development for a national print and Web effort that beaks this month. The work touts the advantages of having international travel experience when applying to competitive colleges.
“With college admissions growing more competitive every day, recruiters are looking for experiences that make an applicant stand out,” said Eric Cavoli, associate creative director at Lang/Durham in Farmington, Conn.
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