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The London office of Brooklyn Brothers, a New York-based independent, has been tapped by Land Rover to craft a multidimensional campaign touting the launch of the small Range Rover LRX.
“Work will begin immediately in prep for official unveiling of the new car later in the year and the launch, which is expected in early 2011,” according to an agency representative with key elements including “social media [and] social relationship marketing,” along with more traditional PR and digital outreach.
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