LOS ANGELES Longtime local ad woman Peggy Lancaster died April 19 of complications relating to old age. She was 79.
Lancaster began her career at Strawbridge & Clothier, and then went to McManus, John & Adams in Los Angeles. In 1970, she joined Gumpertz/Bentley/Fried/Scott as a creative director. It was there that she met her business and life partner, Steve Scott, who was a partner at that time.
In 1973, Lancaster won the American Advertising Federation’s Woman of the Year National Award.
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