LaBarge Leaving Room for Soul Client Shifts Bring a New Tag From M/W

Martin/Williams’ new print campaign for LaBarge demonstrates how the company’s furniture enhances the mood of a room.
The ads use poignant moments to stress the importance of furniture in people’s lives. One shows a couple, seen in the reflection of a mirror, sharing a romantic moment. “There is a brief moment. A fraction of a second. When it savors the image before giving it back to you,” reads the copy.
Targeting affluent consumers, the campaign is tagged, “The soul of a room.”