L.A. Shop Produces Big Mac Ad

LOS ANGELES – Davis, Ball and Colombatto here produced a national spot for the 25th anniversary of McDonald’s Corp.’s Big Mac sandwich. The spot, which was launched over the weekend, will run throughout the remainder of the NBA playoffs. Davis handled the ‘Mac Tonight’ campaign, which McDonald’s ran nationally in the late 1980s.
Copyright Adweek L.P. (1993)