L90 Hires VP of Direct Marketing Sales

NEW YORK — Craig Swerdloff has joined L90 as vice president for national direct marketing sales, charged with growing the Los Angeles-based company’s e-mail business.

Based in New York, he will be responsible for ensuring the quality of L90’s exclusively managed lists and cultivating relationships with industry list managers and brokerage services.

L90’s e-mail business landed 35 new clients in the first quarter, noted Keith Kaplan, the company’s president of online national sales and marketing, adding that Swerdloff will help strengthen that division.

Swerdloff, 29, comes to L90 from eBrokers, a Boston-based e-mail brokerage company, which he owned. Before that, he spent five years at 24/7 for five years, where he most recently was director of sales for the northeast and southeast regions.