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Kyra.com, a Generation Z-focused digital TV enterprise headquartered in London with a satellite studio in Los Angeles, debuted its first web series, Paq, in February. The show chronicles the fashion-heavy adventures of Dex, Elias, Shaq and Danny, four male friends in London.
In the most recent ninth episode, the gang received a brief from Converse HQ in Boston. The challenge: to create a retro-TV commercial in support of this summer’s return of the company’s Fastbreak sneakers.
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