'Kupe' Looks to 'Jump-Start' DDB

After helping to build agencies like Wells Rich Greene and Chiat\Day, Bob Kuperman returns Feb. 12 to DDB, where he cut his creative teeth as an art director in the late 1960s working on Volks wagen.

In his most recent post as president and CEO of the Americas for TBWA Worldwide, Kuperman has been fairly removed from day-to-day operations. But the man who has worked alongside the likes of Lee Clow, Mary Wells and Jay Chiat insists, “I’ve never stopped working for Bill Bernbach.”