KSV Takes New Tack

BOSTON Kelliher Samets Volk has created new work for the Vermont Department of Health’s Young Adult Anti-Smoking Campaign.

The campaign targets the segment with the highest smoking rate in the state—young adults—by emphasizing the possible side effect of sexual dysfunction, according to Cheryl Eaton, a partner and brand group director at the marketing shop in Burlington, Vt.

“The challenge is that this group is not easily motivated to quit. They remain unmoved by the long-term health effects of smoking, such as lung cancer.