KSV Revamps Burlington Parks Online Presence

BOSTON Kelliher Samets Volk has unveiled a revamped Web site for the Burlington, Vt., Department of Parks and Recreation.

The site, www.enjoyburl
ington.com, features an interactive park finder, information about campgrounds and boathouses, event listings, photo galleries, schedules, local weather reports and registration for popular recreation programs and classes.

The redesign includes enhanced graphics and simplified navigation. It is intended to improve the client’s internal efficiency and help it save money by providing visitors and residents with a single source of easily accessible information, according to Rich Nadworny, creative director at KSV.

Destination marketing is one specialty of the 50-person Burlington-based independent, which handles online and offline projects for a mix of consumer and business-to-business clients including Chittenden Corp., Green Mountain Power, Sugarbush Resort, Timberpeg and the Vermont Department of Health.

—Adweek staff report