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Outlasts All Comers to Win Select Comfort
CHICAGO–Select Comfort Corp. last week officially awarded creative duties on its $16 million retail advertising account to Kruskopf Olson in Minneapolis.
The award did not come as a surprise, considering KO was the only agency left in a review that initially included five Minneapolis shops. The other finalist, Campbell Mithun Esty, dropped out in early February.
Still, KO was asked to complete a creative and strategic project before the company officially awarded its account.
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