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Intermark Group in Birmingham, Ala., said it has been hired by Krispy Kreme for interactive marketing chores with an emphasis on social media outreach.
“Given that this sales conversation is taking place increasingly on the Internet, particularly with social media; Intermark is uniquely qualified to move clients into this arena,” said agency CEO Jake McKenzie. “In addition to our retail background, our core is firmly planted in the interactive space — one in three of our 140 employees is a digital specialist.”
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