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NEW YORK Deutsch here has landed U.S. creative and media duties on Kodak’s line of inkjet printers, the client confirmed today.
The Interpublic Group shop took the consumer-directed assignment without a review. Billings were not disclosed, but sources estimated them at $40-50 million. A Kodak representative declined to discuss spending.
“The Kodak consumer inkjet printer business has an incredibly compelling and competitive story to tell and we are excited to work with them to claim the leadership position,” said Deutsch CEO Linda Sawyer.
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