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Work May Be for Acquired Imation Business
CHICAGO–Kodak’s Health Imaging division has contacted several agencies about its advertising account, sources said.
The account is thought to involve primarily business-to-business work. Billings were not disclosed. Shops in Minneapolis were among those contacted.
The work on offer may be for the medical imaging business Kodak acquired recently from Imation Corp. for more than $500 million. That business remains based for now at Imation’s Oakdale, Minn., headquarters.
Ogilvy & Mather, New York, is the lead advertising agency for Eastman Kodak Co.,
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