Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK–There was a Kodak moment in space Monday when two Russian cosmonauts walked outside the international space station to conduct science experiments–and to hang an ad for Eastman Kodak Co.
Mikhail Tyurin and Vladimir Dezhurov were 250 miles above Earth when they removed a placard from the side of the station depicting the Russian flag and replaced it with one for Kodak.
The space signage was part of a deal in which Kodak agreed to set up an Internet site to provide views of the space station’s construction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in