Kodak Campaign Out of This World

NEW YORK–There was a Kodak moment in space Monday when two Russian cosmonauts walked outside the international space station to conduct science experiments–and to hang an ad for Eastman Kodak Co.

Mikhail Tyurin and Vladimir Dezhurov were 250 miles above Earth when they removed a placard from the side of the station depicting the Russian flag and replaced it with one for Kodak.

The space signage was part of a deal in which Kodak agreed to set up an Internet site to provide views of the space station’s construction. To fulfill part of the agreement, the Russian Space Agency agreed to advertise Kodak’s logo. The sign is made of materials being tested for durability under extreme conditions and could remain in place for at least a week.