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Starcom senior vp Kathy Kline was named to head the media agency’s consumer content planning practice, where she will guide its approach to using consumer insights in the creation of media campaigns for its clients.
“Our ultimate goal is to elevate the consumer content planning discipline to an integral and consistent part of the way that Starcom and the industry goes business, and make it a key source of competitive advantage across our client roster,” said Starcom CEO John Muszynski.
Prior
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