Kirshenbaum Drops Out of Zenith Review

NEW YORK — Kirshenbaum Bond & Partners in New York has bowed out of the Zenith Electronics review, the agency confirmed, declining to cite a reason. Still in contention for the estimated $30 million creative and media account are New York shops Avrett Free Ginsberg, J. Walter Thompson; and Hill, Holliday, Connors, Cosmopulos.

A second round of presentations is slated for next week, sources said, with the focus mainly on high-definition television. A first round of creative pitches in which Kirshenbaum participated took place the week of Nov. 12. Incumbent Cramer-Krasselt in Chicago, which created the campaign tagged “Digitize the experience,” did not advance.

JWT and Hill Holliday are both roster shops of Zenith’s parent company LG Electronics of Seoul, Korea. JWT works for the electronics company in Mexico and about eight South American countries, while Hill Holliday handles advertising in the U.S. for LG’s wireless business unit.