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CHICAGO Barkley Evergreen & Partners lets kids relate their experiences about Build-A-Bear Workshop in a new television campaign for the store.
In two spots that broke earlier this month and will air during the holiday season, children tell how they went to the stores and picked out the pieces for their bears. The spots were shot using hidden cameras in the stores, and then the independent Kansas City, Mo., agency called back some of the kids for subsequent interviews.
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