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SAN FRANCISCO A pro bono campaign for Children of Shelters, a charity fighting homelessness among kids, juxtaposes stark images of city life with children’s toys.
The office of DDB here enlisted photographer Dwight Eschliman to shoot the ads. In one execution, a child’s rubber duck floats in a public fountain. Another shows colorful magnetic letters stuck to the side of a filthy Dumpster, instead of a refrigerator. The copy on each ad reads, “San Francisco is home to over 4,000 homeless children.”
The
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