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The California Milk Processor Board’s “Got milk?” campaign gets a little more colorful this week.
Three new billboards via Goodby, Silverstein & Partners are going up throughout California. The ads feature Hispanic, Asian American and African American children. All of the kids are pictured after eating sweet concoctions like jelly doughnuts and cupcakes.
The goal of the ads is to celebrate California’s diversity and show that the desire for a cold glass of milk crosses all ethnic backgrounds.
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