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Utz Quality Foods recently filed a lawsuit against the University of Maryland after the school bumped its salty snack products–and its ads–off campus.
The Hanover, Pa., firm is crying foul over a multimillion-dollar contract the university signed with PepsiCo. The deal not only gives pouring rights to Pepsi on the UM campus, it also grants PepsiCo’s Frito-Lay exclusive rights to sell and advertise its snacks.
The lawsuit charges UM with interfering with Utz’s ad contract.
To generate awareness of the situation, Utz hired Baltimore’s MGH Advertising, formerly Malis Goldstrom Hopson.
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