Kia Motors is back for its second season in the NBA lineup, tipping off an expansive national activation that coincides with its first year as the league’s official automotive sponsor.
The automaker’s partnership reignites today, as Kia will repeat its role as presenting sponsor of “NBA Tip-Off Week.” The return of pro basketball marks the launch of Kia’s new hoops-themed 30-second spot, which will run on ESPN and ABC, as well as digital platforms, including NBA.com
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