Kia Keeps Its Sense of Humor via Davidandgoliath

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Kia Motors America takes its usual tongue-in-cheek approach to announcing a new 10-year/100,000-mile “long-haul warranty” in a multimedia campaign from Davidandgoliath here.
Declaring “There’s enough surprises out there,” the effort is anchored by two TV spots that show Kia owners in humorous jeopardy from an inflatable raft and a dog with a grudge.

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