Kia Down to Final Four

IRVINE, CALIF. – Kia Motors North America named four finalists in the review for its $30-million account last week: Goldberg Moser O’Neill/S.F.; Jordan, McGrath, Case & Taylor/N.Y.; Kresser/Craig, Santa Monica, Calif., with Waring & LaRosa/N.Y.; and Stein Robaire Helm/L.A. ‘These four could hit the ground running the fastest, and we need people who can hit the ground running fast,’ said Kia director of marketing Dick Macedo. Macedo was referring to the fact that Kia plans to launch its first model this fall, though the company is still in formation. Macedo himself only joined Kia last month, and a dealer body has yet to be announced.
Copyright Adweek L.P. (1993)