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NEW YORK David Banner and MC Lyte are lending their hip-hop skills to a KFC song contest. The rappers will help to select the winners of KFC’s “Hitmaker” contest, which launched this month. It invites aspiring artists to submit songs that offer a positive message for a shot at prizes and national exposure.
Now in its third year, the contest is part of KFC’s “Pride 360” initiative that encourages positive work in the community. Lyte and Banner will help select winning songs based in part on how well they address themes such as family, heritage and community.
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