CHICAGO - Kentucky Fried Chicken's decision to go national with its Colonel's Rotisserie Gold chicken couldn't come at a better time as even one of its own sister co" /> KFC Not Playing Chicken With Rollout <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO - Kentucky Fried Chicken's decision to go national with its Colonel's Rotisserie Gold chicken couldn't come at a better time as even one of its own sister co
CHICAGO - Kentucky Fried Chicken's decision to go national with its Colonel's Rotisserie Gold chicken couldn't come at a better time as even one of its own sister co" />
CHICAGO - Kentucky Fried Chicken's decision to go national with its Colonel's Rotisserie Gold chicken couldn't come at a better time as even one of its own sister co" />

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KFC Not Playing Chicken With Rollout By Jim Kir

CHICAGO - Kentucky Fried Chicken's decision to go national with its Colonel's Rotisserie Gold chicken couldn't come at a better time as even one of its own sister co

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Undoubtedly unhappy that parent PepsiCo’s Pizza Hut unit soon will test delivery of a roasted chicken entree, KFC-USA president Kyle Craig last week said KFC’s new chicken product is a major key to its turnaround, but only one step in modernizing what has become an outdated brand.
‘After 40 years of telling people we were America’s fried chicken king, this new product really positions us well,’ Craig said last week.
KFC is spending $50 million behind the launch through Young & Rubicam/N.Y.

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