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Midwest regional bank KeyCorp has split its $20 million account between Northlich and Gerbig, Snell/Weisheimer & Associates without a review. The assignment comes after the client parted with Campbell Mithun.
Northlich in Cincinnati was awarded the consumer portion of the account. Columbus, Ohio-based GSW was assigned KeyCorp’s business-to-business work, said Karen Haefling, the company’s chief marketing officer.
The Cleveland-based bank terminated its two-year relationship with CM in Minneapolis following an internal review of all its vendors, Haefling said.
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