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Campbell Mithun targets job hoppers looking to roll over their retirement account in its latest work for KeyCorp.
“You’ve got enough to worry about when you’re leaving a job, and this is one of the things you may forget,” said Bill Winchester, an executive creative director at the Minneapolis shop.
A TV spot in the campaign, which breaks Monday, depicts a man beset by colleagues looking to poach his office possessions as he leaves for a new job.
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