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If you were to pick a global agency CEO who would outlast his peers, Kevin Roberts would be the least likely suspect.
Before landing at Saatchi & Saatchi in 1997, Roberts had never worked at an ad agency. All his previous jobs had been on the client side at Pepsi, Gillette, Procter & Gamble, and Lion Nathan, a New Zealand brewery. What’s more, Roberts wasn’t typical corner office timber. The New Zealander by way of Lancaster, England, had a reputation for brash, outlandish stunts, such as when he staged the “shooting” of a Coke machine (blasting it as part of a keynote speech given to employees, bottlers, and reporters).
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