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Bob Kerstetter has signed with production company @radical.media in Santa Monica, Calif., for worldwide representation as a director of television commercials. Kerstetter formed creative consultancy Lushadelic in 2002 and will continue to focus on writing projects there. He also co-founded Black Rocket in San Francisco in 1996, and served as creative director at the shop. In 2001, Kerstetter won the Directors Guild of America award for outstanding directorial achievement in television commercials for his work on a multi-spot campaign for Musco Olives’ Black Pearls brand.
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