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Kellogg Co. is kicking off the commemoration of Pop-Tarts’ 40th anniversary next year with a promotion in which children will be encouraged to create their own version of the pastry.
TV spots breaking Jan. 13 from Leo Burnett in Chicago use animation to direct kids to www.poptartsmachine.com. The site allows them to make their own version of the snack by selecting various ingredients, said Scott Hamric, associate director of Pop-Tarts marketing at the Battle Creek, Mich.,
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