KBSF, Giants Hit It Off

SAN FRANCISCO Kirshenbaum Bond San Francisco has signed on as the agency for the San Francisco Giants baseball team and will launch creative work next month, a shop representative said.

KBSF, a division of Kirshenbaum Bond + Partners in New York, was hired last week without a review, the rep said. Print ads are set to break in February; radio, outdoor and television will follow, including spots focusing on spring training, according to the agency.

The Giants spent $3.1 million on advertising from January to October 2004 and $2.7 million in 2003, per TNS Media Intelligence/CMR.

The Major League Baseball club had previously worked with boutique shop Johnson, Cogert & Strauss and independent Hoffman|Lewis, both of San Francisco.