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The first work from Kirshenbaum Bond & Partners for FreeAgent.com portrays freelancers as revolutionaries who have escaped corporate life’s shackles.
The ads, which break in December magazines such as Fast Company and Wired, depict offices as uninspiring sites, with FreeAgent as the alternative. The tagline reads, “For a brave new work force.”
The goal of the ads is to capture freelancers’ “lack of enthusiasm for the decaying corporate life,” explained Bill
Oberlander, ecd at KB&P here.
One ad shows a freshly dug hole inside a cubicle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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