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The Publicis Groupe team of The Kaplan Thaler Group and Spark Communications has landed creative and media duties, respectively, on Napa Auto Parts after a review, Kaplan Thaler said today.
Sources identified the other finalists as independent Cramer-Krasselt in Chicago and Interpublic Group’s Carmichael Lynch in Minneapolis.
The incumbent was independent Fahlgren in Columbus, Ohio.
The Bedford Group in Atlanta managed the review for the client, a unit of Genuine Parts, also in Atlanta.
Major media spending on the brand totaled $20 million last year and nearly $25 million in the first 10 months of 2009, according to Nielsen.
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