Kaplan Thaler Readies Aflac Ads

Publicis’ The Kaplan Thaler Group is developing new spots for Aflac in January in which the insurance company’s immediate offerings will be emphasized, a client rep said. The Columbus, Ga., client will continue to star its iconic duck—developed by Kaplan Thaler Group—in the new work, part of a continuing campaign that launched in 2000. Aflac recently tapped IPG’s Futurebrand to redesign its logo, with the duck featured prominently; the logo was introduced last week.