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Former Campbell-Ewald Advertising executive Mark Kaline has traded his agency-side position for a high-profile post at Ford Motor Co.’s new Ford Central Media Group.
Kaline began last week as the group’s broadcast media manager. Ford Central Media Group was formed in April, at the same time as its agency-side counterpart, Ford Motor Media. The latter was established as a wholly owned subsidiary of J. Walter Thompson to oversee buying of national media for all Ford components, including Ford division, Lincoln-Mercury division, Ford Customer Service division, Ford corporate advertising, Jaguar North America and Mazda Motors of America.
“Part of the reason I felt this was a terrific opportunity was the chance to experience the ad business from the corporate side,” Kaline said.
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