K-C Starts Push for Poise Panty

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DALLAS Kimberly-Clark has launched a $10 million campaign to promote its new Poise Panty designed for women with light to moderate bladder-control problems, the company said.

The campaign, created by Ogilvy & Mather in Chicago and New York, includes television commercials on major networks, a series of print ads, shelf signs at major retailers, online media and coupons, said Nathan Hanson, director of North Atlantic brand and customer development for Kimberly-Clark.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in