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John Sheehan, tapped by J. Walter Thompson here as a key executive on the Miller Genuine Draft account, said the agency plans yet more creative changes on the brand for next year.
“I expect that in 2003 you really are going to see a change in direction from the creatives,” Sheehan said of MGD, although he declined to offer specifics.
Sheehan, 34, joined JWT last week as management director on MGD. He previously ran Coors Brewing’s Zima business at Foote, Cone & Belding in San Francisco.
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