CHICAGO - J. Walter Thompson/Chicago's win last week of the $50-million combined United Da" /> JWT Sees Renaissance In $50-Mil. Milk Win: DMB&B Vows to Fight On After Losing Key Account Held Nearly 20 Years <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO - J. Walter Thompson/Chicago's win last week of the $50-million combined United Da
CHICAGO - J. Walter Thompson/Chicago's win last week of the $50-million combined United Da" />
CHICAGO - J. Walter Thompson/Chicago's win last week of the $50-million combined United Da" />

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JWT Sees Renaissance In $50-Mil. Milk Win: DMB&B Vows to Fight On After Losing Key Account Held Nearly 20 Years By Jim Kir

CHICAGO - J. Walter Thompson/Chicago's win last week of the $50-million combined United Da

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Last Thursday’s three-hour pitch before a 20-member committee of dairy farmers and processors in a local hotel apparently cinched the deal for Thompson, in what one executive termed as an ‘extraordinary effort.’ Hours after Leo Burnett Co., the last agency to present, finished its pitch, the board gave the business to Thompson.
‘Thompson’s presentation was high energy and flawlessly presented,’ said Gordon McDonald, senior vp/advertising and marketing for UDIA.

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