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NEW YORK JWT has hired former Agency.com worldwide CEO David Eastman in the new position of worldwide digital director.
Eastman, 45, will be based in New York and report to worldwide CEO Bob Jeffrey.
He’ll lead the the management and strategic direction of the digital practice at JWT and subsidiaries such as RMG. He’ll also oversee all activation and through-the-line marketing within the WPP Group network, according to JWT.
“Digital is at the core of our business, and David Eastman will be responsible for integrating our many digital assets and overseeing activation and through-the-line marketing throughout the network to ensure that we’re maximizing resources, sharing knowledge and collaborating efficiently and effectively,” said Jeffrey, in a statement.
Since
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