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NEW YORK JWT confirmed it has hired former Fallon New York president Alison Burns as CEO of the WPP Group agency’s London office.
Burns, who will start in late February, becomes U.K. executive chairman Toby Hoare’s first big appointment since taking charge of the region in December. Previously, Simon Bolton led the office, albeit with the broader title of CEO of JWT U.K. and Ireland.
Bolton was replaced by Hoare in December and has since resurfaced as CEO of WPP’s Enterprise IG in London.
Burns,
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