JWT Gets a New Analytics Chief

Amy Avery succeeds the retiring Ira Helf

JWT has found a new head of analytics for North America.

Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new shop, Avery reports to Robin Bardolia, chief strategy officer for North America.

Avery had spent nearly four years at Proximity, working her way up to her last position—a North American role that she assumed last spring. Earlier in her career, she worked at agencies such as JWT direct marketing unit JWT/RMG Connect, DotGlu and Grey.

In making the hire, Bardolia cited Avery's combination of "technical excellence" and "strong business and brand acumen."

Beyond the new hire, JWT has named Paul Turzio executive director of analytics. Previously, Turzio was a group director of analytics, working on an array of Johnson & Johnson brands. 

Helf had led JWT's analytics group for four years. Before that, he held top roles at Draftfcb and OgilvyOne.

Avery's responsibilities at Proximity, meanwhile, have been redistributed among several executives in the shop's Atlanta office, according to an agency representative. As such, the shop will no longer have a single analytics chief.