JWT Breaks a Pair of Campaigns

L.A. Promotes Gundam Wing; S.F. Coco’s
LOS ANGELES–J. Walter Thompson’s West Coast offices are separately breaking new work for clients.
The Los Angeles office recently kicked off a print, outdoor and online effort in L.A. for Bandai America’s new Gundam Wing line of action figure model kits. The campaign will roll out nationally in March, when the animated cartoon series of the same name premieres on the Cartoon Network. The series, which originated in Japan 20 years ago, will air during the cable network’s afternoon block of action/adventure programming.
Bandai, Cypress, Calif., is expected to spend $20 million nationally on advertising and marketing for Gundam Wing, which is on a par with previous launches of its Tamagochi, Yomega and Power Rangers properties.
Separately, JWT’s San Francisco office is launching a TV and print campaign this week for Coco’s restaurants. TV ads feature voiceovers from singer Lou Rawls and actor/game show host Ben Stein. The new tag is, “The food of love.”
It is the agency’s first effort for the Irvine, Calif.-based chain since winning the $10 million account in May. The work will run through Christmas. K