JWT Bows First Foster's Work

CHICAGO-Foster’s Lager is not just for Australians in the arid outback, but for modern, upscale beer drinkers, a new ad campaign by J. Walter Thompson asserts.

The Chicago agency’s first work for the Australian brewer keeps the “How to speak Australian” theme in three TV spots that break today.

The 30-second ads keep the feel of the old campaign, with the message that Foster’s is a fun beer to drink.

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